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Brno (Czech Republic)
Initial SituationIn Southern Moravia there are 380 cars for every 1.000 inhabitants - between 2001 and 2005 the number of car owners rose by 15%. Commuters mainly use their own car. The university, a hospital and new shopping centres located in the outskirts pose additional problems to inner-city traffic.
MeasuresFace-to-face communication and a direct personal approach form the core of the implementation. Big companies and institutions motivated their employees through raffles and information campaigns by a mascot created especially for public transport.
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