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Bologna - Awareness campaign at secondary schools
A specific action of the awareness campaign on public transport in Bologna was addressed to secondary schools.
ATC (public transport operator) contacted head-masters of schools to organize information initiatives on public transport during the āOpen Daysā.
During these days potential students for the coming year and their parents visit the school to better know programmes and facilities.
ATC took this opportunity to distribute informative material concerning public transport service and to give personal assistance to students to find the best solution to travel from home to school.
This was the first step of a cooperation ATC established with headmasters of schools in order to increase awareness on sustainable mobility among young people.
We found the support of 5 important schools in the city centre: Liceo āMinghettiā, Liceo āGalvaniā, Liceo āRighiā, the Technical Institute āPier Crescenzi-Pacinottiā, Liceo āLaura Bassiā .
(Date: 20-Jun-2011)
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Mascot of IDSĀ JMK used at the big Students-Festival
KORDISĀ uses its Mascot - Booth for more than a year to inform passengers about public transport in Brno and Southern Moravia Region.
The big student event MajĆ”les Festival took place in Brno at the beginning of May. KORDISĀ used this event for awareness raising and informing of visitors. We have installed our mascot directly at the place and distributed information materials (leaflets, books timetables, plans network lines, gadgets, etc).
Thanks to the BENEFIT project we were able to effectively inform passengers about the possibilities how to travel from the festival to their homes and increase the image of IDS JMK as integrated public transport. More then 10 000 visitors have been at the event. There is a link to short video from the festival: http://www.youtube.com/watch?v=R8JadrpKnCo&feature=mfu_in_order&list=UL
(Date: 16-Jun-2011)
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Bologna - Mobility management agreements and job ticket
Mobility management agreements with the introduction of the Mimuovo integrated annual season ticket bus+ train were signed with Bologna University, ASL Bologna - Health company (hospital, ambulatories, offices) and Enel (national company for electricity supply).
Furthermore a new ticket was studied only for mobility management agreements to meet the needs of workers that do not use the bus every day and for this reason are not interested in the annual season ticket. This new job-ticket, named āEcoticketā, is composed of 15 daily tickets that can be used in a maximum period of 4 months.
From 1st January 2011 the employees of Bologna Municipality started to use this new ticket.
(Date: 18-Apr-2011)
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