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Bologna (Italy)Initial SituationBologna, as an exhibition and convention centre as well as an important inner-Italian interchange with a strong appeal for industry and agriculture, is faced with the typical traffic concerns of a middle-sized town. Heavy traffic resulting in permanent traffic jams strongly affects citizens and environment.
MeasuresThe public transport operator negotiated agreements with big companies and organisations, facilitating and encouraging the use of public transport by employees, e.g. reduced tickets.
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