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Zilina (Slovakia)
Initial SituationZilina offers its passengers new perspectives for public transport, with an electronic ticket system and real-time information at bus stops. Nevertheless, the number of passengers decreases.
MeasuresA wealth of individual measures was supposed to increase the attractiveness of public transport. Part of it were mobile exhibitions in busses as well as target group orientated activities and the utilisation of information and communication technologies, like e.g. promotion of public transport through TV and radio spots.
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